With the rise of consumer generated media such as social networks and consumer review sites such as Yelp, Google+ and Angie’s List, the landscape of the consumer market has drastically changed. Today’s customers are eager to share their experiences with others through online reviews, and these online reviews play an increasingly important role in the decision making process for the majority of consumers. Both positive and negative, information and reviews from these sites have a significant impact on prospective customers’ purchase decisions.
Online reviews are some of the most influential sources of information for today’s consumers. Online reviews on sites such as Yelp, Google+ and Angie’s List help shape how consumers feel about a business, whether or not they trust the company, and help influence whether or not a prospective customer will purchase from the company.
In a recent consumer study conducted by BrightLocal, 9 out of 10 consumers read online reviews to determine if a local business is a good business, with 4 out of 10 consumers consulting online reviews as a regular practice. According to a study by Neilson, online reviews are one of the top two most trusted sources for information about a company or product, second only to a personal recommendation from someone the customer knows and trusts. And a 2011 study by CONE Communications revealed that four out of five consumers have changed their minds about purchasing a product or service based solely on negative information they found online.
As these statistics point out, online reviews are powerful tools that can make or break a company’s reputation. Now more than ever before, online reviews are a essential component of a company’s marketing and branding strategy. It is vital that companies keep their online reputation sparkling with plenty of positive, current reviews from delighted customers.
But how do you get your happy customers to follow through and actually write and post a positive review on reputable online review site? That’s where the experts at Positive Online Reviews come in! We manage the entire process for you, and actually walk your customers step by step through the process of posting their review. Say goodbye to emailing a link or handing out a reminder card and just hoping for the best! Let the team at Positive Online Reviews take your customers by the hand and do 90% of the work for them.
Not only are online reviews being read, they are becoming a powerful influence that directly affects other consumers’ intent to purchase. Don’t leave this process to chance, just hoping that your happy customers will come through for you and tell the world what they love about your company. Let the online review experts at Positive Online Reviews facilitate the entire process for you. Contact us at 1-866-720-8333 to learn more and get started today!